Research
Solid opinion research is a sophisticated tool that will sharpen your strategy and your communications efforts. We can help you navigate this demanding field and get results.
We can:
Test the assumptions underlying your campaigns or fundraising strategy
Understand prevailing public opinion
Hone themes and messages that work for your target audience
Find out what factors move the public, or bring your supporters solidly behind your program
Uncover your supporters' motivations and what they care about most
Understand the real dynamics of donor support
Improve the specific communications tools you are using to reach your target audiences
For fundraising organsations, we do this by combining our experience as fundraisers and sophisticated research methodology.
We also provide opinion research products for strategy and messaging for advocacy campaigns, political campaigns, and membership engagements.
By understanding your opinion or market research challenge we will help you match ideal research technique from a range of online, phone and face-to-face tools including:
Polling (online, live caller and automated phone polling)
Focus groups (live and online)
Key informant interviews & Focus groups
'Telephone Town Halls' for research purposes
Social media analysis using scientific sampling techniques
Geographic Information System analysis
Literature reviews and contextual analysis