A new messaging platform that enables organizations to speak directly with thousands of supporters in real-time.

Every mobile phone has SMS functionality, and with 98% of SMS texts being opened within hours, if not minutes, direct dialogue channels are the most powerful way to drive engagement and conversion. But it’s not practical to meet with all your supporters face-to-face, or by phone (only 30-40% of people answer) leaving Peer-to-Peer (P2P) a unique and under-utilised opportunity to increase reach, engagement and conversion. P2P texting has successfully shown to maximise participation in event sign-up, activism, mobilisation, engagement and fundraising.

Incorporating both real human conversation with pre-scripted Q&A’s, Activate is a P2P text messaging platform that works as a two-way interaction stream to communicate with a database of supporters in real-time, making it the first offering of its kind in the UK. Activate leverages the unsaturated market of SMS communications, making it a valuable opportunity to deepen relationships with your supporters to engage in further action, participate and/or donate.

How Activate Works

How Activate Works

1

Image

Selection

Organization selects list of supporters with mobile number SMS opt-in or acquisition strategy with SMS as response.

2

Image

Script Development

(Based on Peer-to-Peer best practices)

3

Image

Program Timing, Set-up, Agent Briefing

4

Image

First Text Sent

(Automated Broadcast)

5

Image

Agents Manage Replies & Steward Supporters for Engagement / Fundraising

Textback management (1-2 day follow-up)
 
 

1

Image

Selection

Organization selects list of supporters with mobile number SMS opt-in or acquisition strategy with SMS as response.

2

Image

Script Development

(Based on Peer-to-Peer best practices)

3

Image

Program Timing, Set-up, Agent Briefing

4

Image

First Text Sent

(Automated Broadcast)

5

Image

Agents Manage Replies & Steward Supporters for Engagement / Fundraising

Textback management (1-2 day follow-up)
1Selection

Organization selects list of supporters with mobile number SMS opt-in or acquisition strategy with SMS as response.

2Script Development

(Based on Peer-to-Peer best practices)

3Program Timing, Set-up, Agent Briefing
4First Text Sent

(Automated Broadcast)

5Agents Manage Replies & Steward Supporters for Engagement / Fundraising

Textback management (1-2 day follow-up)

1Selection

Image

Organization selects list of supporters with mobile number SMS opt-in or acquisition strategy with SMS as response.

2Script Development

Image
(Based on Peer-to-Peer best practices)

3Program Timing, Set-up, Agent Briefing

Image

4First Text Sent

Image
(Automated Broadcast)

5Agents Manage Replies & Steward Supporters for Engagement / Fundraising

Image
Textback management (1-2 day follow-up)

Activate in Action

Activate in Action

Engagement
  • Increase event participation by confirming attendance leading up to the event and setting reminders for attendees.
  • Improve event sponsorship levels by coaching and stewarding sign-ups.
  • Drive call to action by targeting specific actionable tasks to join the movement and show their support.
  • Get out the vote and send reminders and important details for people to register to vote.

Fundraising
  • Regular and one-off PSMS payments
  • Mobile optimised forms for credit cards and Direct Debit
  • One-click card payments

  • Increase event participation by confirming attendance leading up to the event and setting reminders for attendees.
  • Improve event sponsorship levels by coaching and stewarding sign-ups.
  • Drive call to action by targeting specific actionable tasks to join the movement and show their support.
  • Get out the vote and send reminders and important details for people to register to vote.
  • Regular and one-off PSMS payments
  • Mobile optimised forms for credit cards and Direct Debit
  • One-click card payments

Rapid Response
  • Campaigns can be deployed quickly to reach tens of thousands of supporters within minutes.
  • ‘On-the-shelf’ templated campaigns ready to be deployed at any time.
  • Ideal for:
    • Emergency, disaster relief fundraising
    • Reactive campaigns in response to breaking news and social media movements


Benefits
  • At a lower cost than other Direct Dialogue channels, Activate is an efficient platform to reach your supporters on a personable and scalable level
  • Creative development and data work is minimal comparatively to other Direct Dialogue channels
  • Unparalleled reach to your supporters
  • Unobtrusive technology maximising open rates at your supporters’ convenience

  • Campaigns can be deployed quickly to reach tens of thousands of supporters within minutes.
  • ‘On-the-shelf’ templated campaigns ready to be deployed at any time.
  • Ideal for:
    • Emergency, disaster relief fundraising
    • Reactive campaigns in response to breaking news and social media movements
  • At a lower cost than other Direct Dialogue channels, Activate is an efficient platform to reach your supporters on a personable and scalable level
  • Creative development and data work is minimal comparatively to other Direct Dialogue channels
  • Unparalleled reach to your supporters
  • Unobtrusive technology maximising open rates at your supporters’ convenience


Activate has been a valuable tool in our campaign. We reached thousands of supporters within minutes and had an expert team at the ready to engage in conversation and drive action. We used Activate to recruit volunteers, get people out to events and raise significant funds. Brexit is a complex issue, and the landscape is changing daily, hourly even, which makes this fast response, mass reach and personalised communication channel a vital tool in our tool box.”

- Patrick Heneghan from People’s Vote.

Activate has been a valuable tool in our campaign. We reached thousands of supporters within minutes and had an expert team at the ready to engage in conversation and drive action. We used Activate to recruit volunteers, get people out to events and raise significant funds. Brexit is a complex issue, and the landscape is changing daily, hourly even, which makes this fast response, mass reach and personalised communication channel a vital tool in our tool box.”

- Patrick Heneghan
from People’s Vote.